Be Smart About Art

Planning Skills for Artists and Makers - external event

Be Smart About Art visits West Dean College - facilitated by Deborah Henry-Pollard

Date: June 23, 2017, 9 a.m. - June 23, 2017, 5 p.m. UK time (see time converter)

Location: West Dean College, Nr Chichester, West Sussex
PO18 0QZ

Speakers: Deborah Henry-Pollard

Price: £131


Be Smart About Art Creative Specialist Deborah Henry-Pollard seamlessly brings together a creative and business approach to planning for anyone with a creative practice regardless of whether it is commercial or not.

Through a series of exercises learn how to map your creative practice using a simple model that will make sense to you, and help you to define and find your success.

It’s called the Business Canvas Model and can be used to successfully plan anything from an exhibition to a career.

It’s about the ‘business’ of making something happen.

The model includes identifying your “customers”, how to reach them, who can help you, resources needed, how you pay for it, where your money comes from.

Develop your own plan throughout the day to create a document which you can use on a daily, weekly and monthly basis to move you into action and help keep you on track.

Deborah will:

Introduce you to the concepts of ‘business’ planning in a creative and understandable way.
Introduce the importance of ‘business’ planning for a successful practice.
Encourage you to discover how the skills and imagination which feed your creative work can also be used to be successful in other areas of your professional life.
Provide handouts.

Through individual, pair and group activities, the tutor guides you through all the areas you need to consider when building a plan for your career.

She will help you understand and identify what products/services/values you are offering, who you want to be “selling” to and how you will achieve your aims.

By the end of the day you will have found clarity for your professional practice, and have the beginnings of an action plan which you can continue to develop and refine.

There will be a follow up online session where you will meet the tutor again to reflect and review your model with other students.

Easy to follow instructions on how to connect to the online video conference via smartphone, tablet/ipad or computer will be provided.

LEVEL: INTERMEDIATE Skills development, for those who have taken a related course or have some existing skills.

The focus is on further developing and building of skills working towards independent practice.

9.00–9.15am Registration and coffee
9.15am Morning class 
10.30am Coffee
12.45pm Lunch (included)
2.00pm Afternoon classes
3.30pm Tea 5.00pm Class finishes

She coaches creative people, helping them discover that the skills and imagination which feed creative work can also support their businesses. She has 30 years' experience of creating strategies across the arts, charity and retail sectors and brings this expertise to helping her clients find their own solutions.