Be Smart About Art

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The psychology of selling art, from red dots to limited editions Post

from our Sunday reading series - a weekly blog post (subscribe here) In much the same way that the acquisition of a work of art is often a personal, emotional, decision, there is a psychological element to selling art. Therefore it can of great benefit for you (the seller) to take the perspective of potential buyers, and tap into what will prompt them to ...

Sunday blog - The art world in bite-sized stories 2422 views
Marketing campaigns have a lifespan. Farewell to the daily #besmartaboutart tip Post

from our Sunday reading series - a weekly blog post (subscribe here) One of the best ways to engage an audience via digital means is to create a marketing campaign that enables regular visibility. It reminds people you exist, all the while growing trust and credibility.An good example has been my own ‘Daily #besmartaboutart tip’, the hashtag having first been used in 2010 when ...

Sunday blog - The art world in bite-sized stories 1859 views
Does your art business require risk-taking? Measure, minimise and open creativity channels Post

from our Sunday reading series - a weekly blog post (subscribe here) As much as taking risk is part and parcel to pursuing a non-orthodox career in the arts, ranging from taking a punt at a fair to producing a new body of work without guaranteed sales, reducing how much is at stake, from shipping costs to rent, likewise important for establishing long-term sustainability.In ...

Sunday blog - The art world in bite-sized stories 1854 views
Techn Ninja to the Rescue - #artworldtoday webinar recap with Digital Dragfonly Post

We host a series of webinars that are free for Members, in which a specialist speaker divulges knowledge. The event has attendees from multiple countries, as it can be accessed simply with a reliable internet connection. Participants are invited to ask questions, and the speaker answers as many as time allows. On 13th October 2015, Francesca Geens, aka the TECH NINJA, ...

Webinars 1342 views
Reluctant to make change because of the way that others view you? Post

from our Sunday reading series - a weekly blog post (subscribe here) We humans are social beings. The way you groom yourself in the morning, what you wear, how you walk down the street, the statements you make on social media, the manner in which you display works of art… you do it all in mind of how other people will react and engage.In ...

Sunday blog - The art world in bite-sized stories 1797 views
Keeping an open mind to generating new ideas, on the spot Post

from our Sunday reading series - a weekly blog post (subscribe here) Whenever you are responsible for attracting people to an event, initial big-picture promotional planning is key. Identify the audience you want, think about what they read (social media included), and create a strategy to promote the event. Stage special events such as artist talks or creative workshops, and visitors will arrive.But what ...

Sunday blog - The art world in bite-sized stories 1848 views
Are you signing away your life? Post

from our Sunday reading series - a weekly blog post (subscribe here) I was recently sitting in a café in New York on a sunny Saturday afternoon, enjoying coffee after a packed morning in which I gave a VIP tour of an art fair and did a spot of shopping. Whereas most of the café clientele were university students, two ladies who put together ...

Sunday blog - The art world in bite-sized stories 2191 views
Making the most of opportunities (if they're an opportunity to you at all) Post

from our Sunday reading series - a weekly blog post (subscribe here) “Of course the artist doesn’t get paid, but they get a free cruise.”These words were uttered from the mouth of a man who has built a career championing the importance of small business for the health of the UK economy. The quotation was in reference to an ‘opportunity’ in which an artist ...

Sunday blog - The art world in bite-sized stories 1886 views
Go with the flow (you're not a robot...are you?) Post

from our Sunday reading series - a weekly blog post (subscribe here) Do you find that while some days you’re highly productive, on others you might as well have taken it ‘off’ in entirety? Welcome to reality!A challenge acutely experienced by people who work for themselves is that if they’re not ‘productive’ then they seemingly pay the price (or at least feel like they ...

Sunday blog - The art world in bite-sized stories 2098 views
Working your network Post

Working your network

Sept. 6, 2015

from our Sunday reading series - a weekly blog post (subscribe here) “What networking events do you attend?” people often ask. Though people work off their networking bums in the early years of business, the needs for growing a network changes over time. This is similar in principle to the old selling adage that it’s easiest to sell to existing clients. With networking, it’s ...

Sunday blog - The art world in bite-sized stories 2134 views

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