Be Smart About Art

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Don't exaggerate - you stand to make yourself look foolish instead Post

from our Sunday reading series - a weekly blog post (subscribe here) “We show the world’s leading artists”“It’s the best gallery in the Western world”These kind of overblown statements simply aren’t convincing. People working within businesses or organisations with such broad sweeping statements are often the ones guilty of creating slogans like this (that stand to do more damage than good).Who said that ...

Sunday blog - The art world in bite-sized stories 2687 views
At art fairs, variety is the spice of life. Post

from our Sunday reading series - a weekly blog post (subscribe here) Art fairs are a demanding pursuit. As if all the schlepping required to participate wasn’t enough (not to mention the marketing, packing, installing, long hours, schmoozing, etc.), there’s another factor to consider. It often that goes unnoticed by visitors, but is a key element of success for exhibitors.And it’s this (for ...

Sunday blog - The art world in bite-sized stories 2373 views
What sells art? Post

What sells art?

Feb. 14, 2016

from our Sunday reading series - a weekly blog post (subscribe here) This is an essential question to answer if selling art forms part of your income. While there is no single way to go about it, people often forget to do the blindingly obvious.So then, some ideas…The buyer is a personal friend or family member and has a space to fill. This ...

Sunday blog - The art world in bite-sized stories 2826 views
Social media making email marketing redundant? Not so fast! Post

from our Sunday reading series - a weekly blog post (subscribe here) Following last week’s post on health being your number one asset, let’s have a quick think about the second most important one. Money? Time? Without doubt it is the latter, as tempting as it is to focus on cashola.  Time is a finite resource for everyone. I for one have often ...

Sunday blog - The art world in bite-sized stories 2274 views
Your most important asset... Post

from our Sunday reading series - a weekly blog post (subscribe here) At the time of writing, it’s the end of January and in the Northern Hemisphere at least, it’s the season of the lurgy*. I have personally experienced not one but several in a span of four weeks, which got me thinking about what this means for one-person creative businesses. While I ...

Sunday blog - The art world in bite-sized stories 2074 views
Smartphones and sales leads Post

from our Sunday reading series - a weekly blog post (subscribe here) The London Art Fair is the art event to attend in England each January. It’s been going since the 1980s, well before the Frieze brand came into existence. Galleries present works by contemporary and 20th Century artists, and fair features include a ‘projects’ section and Photo50, in addition to areas dedicated ...

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Inflation and the price of (your) art Post

from our Sunday reading series - a weekly blog post (subscribe here) When did you last increase prices? And for that matter, when did you last review prices? It’s an important matter that often slips through the net, and before you know it, months and years have passed without any changes having been made.Yet at the beginning of each calendar year, you’re not surprised ...

Sunday blog - The art world in bite-sized stories 2087 views
Where are you? Post

Where are you?

Jan. 10, 2016

from our Sunday reading series - a weekly blog post (subscribe here) Be Smart About Art was started as an experiment. For the first six months, talks, mentoring sessions, studio visits and even a bootcamp were run off the back of my existing art advising business. Prior to fully committing, I tested the idea to see if art professionals were interested in investing in ...

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The details matter when exhibiting art Post

from our Sunday reading series - a weekly blog post (subscribe here) Back when I was a retail manager, there was a common saying: “Retail is in the detail.” The business of selling and exhibiting art is much the same.Take for instance the time I walked into a high end gallery in Mayfair, London, and all the pictures were wonky. Though it was in ...

Sunday blog - The art world in bite-sized stories 1926 views
How to lose customers Post

How to lose customers

Dec. 27, 2015

from our Sunday reading series - a weekly blog post (subscribe here) It was a humid night in Miami and I was ready for our art week adventure to begin. A group had gathered on Ocean Drive to enjoy a late night cocktail. As fun as such an indulgence might seem, it turned out to be a lesson in how to lose customers.We strolled ...

Sunday blog - The art world in bite-sized stories 2099 views

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