Be Smart About Art

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Are you capturing website visitors? Post

from our Sunday reading series - a weekly blog post (subscribe here) You have a website. It’s getting hits. You check visitor numbers... from time to time, at least. Yet, who are the visitors? And why do they vanish? Where do they go from your site and do you ever see them again?There was once a gallerist who was delighted to have arranged ...

Sunday blog - The art world in bite-sized stories 1797 views
How do you find art buyers? Post

from our Sunday reading series - a weekly blog post (subscribe here) Life would be easier if art buyers grew on trees. Although they don’t, they are seemingly everywhere, disguised as neighbours, colleagues, friends, the dentist, a cousin and so on.Here’s how I found early buyers as an art dealer. Prior to opening a gallery, pieces were displayed at home. To get people to ...

Sunday blog - The art world in bite-sized stories 2265 views
Small businesses coping with national emergencies Post

from our Sunday reading series - a weekly blog post (subscribe here) I write in the immediate aftermath of horrifying terrorist attacks on the great cultural city of Paris. On Friday 13th November 2015, six simultaneous assaults were carried out across the French city by three coordinated teams of gunmen (as far as we currently know). The previous day, there was a massacre in ...

Sunday blog - The art world in bite-sized stories 1796 views
Your time equals your money Post

from our Sunday reading series - a weekly blog post (subscribe here) Making good money as an artist, and for the majority of small, independent enterprises in the arts, is notoriously challenging. The subject of funding for the arts was the focus of conversation at a recent panel discussion I attended. As public funding is increasingly unreliable for artists, gallerists and institutions alike, new ...

Sunday blog - The art world in bite-sized stories 2311 views
The psychology of selling art, from red dots to limited editions Post

from our Sunday reading series - a weekly blog post (subscribe here) In much the same way that the acquisition of a work of art is often a personal, emotional, decision, there is a psychological element to selling art. Therefore it can of great benefit for you (the seller) to take the perspective of potential buyers, and tap into what will prompt them to ...

Sunday blog - The art world in bite-sized stories 2339 views
Marketing campaigns have a lifespan. Farewell to the daily #besmartaboutart tip Post

from our Sunday reading series - a weekly blog post (subscribe here) One of the best ways to engage an audience via digital means is to create a marketing campaign that enables regular visibility. It reminds people you exist, all the while growing trust and credibility.An good example has been my own ‘Daily #besmartaboutart tip’, the hashtag having first been used in 2010 when ...

Sunday blog - The art world in bite-sized stories 1803 views
Does your art business require risk-taking? Measure, minimise and open creativity channels Post

from our Sunday reading series - a weekly blog post (subscribe here) As much as taking risk is part and parcel to pursuing a non-orthodox career in the arts, ranging from taking a punt at a fair to producing a new body of work without guaranteed sales, reducing how much is at stake, from shipping costs to rent, likewise important for establishing long-term sustainability.In ...

Sunday blog - The art world in bite-sized stories 1796 views
Techn Ninja to the Rescue - #artworldtoday webinar recap with Digital Dragfonly Post

We host a series of webinars that are free for Members, in which a specialist speaker divulges knowledge. The event has attendees from multiple countries, as it can be accessed simply with a reliable internet connection. Participants are invited to ask questions, and the speaker answers as many as time allows. On 13th October 2015, Francesca Geens, aka the TECH NINJA, ...

Webinars 1289 views
Reluctant to make change because of the way that others view you? Post

from our Sunday reading series - a weekly blog post (subscribe here) We humans are social beings. The way you groom yourself in the morning, what you wear, how you walk down the street, the statements you make on social media, the manner in which you display works of art… you do it all in mind of how other people will react and engage.In ...

Sunday blog - The art world in bite-sized stories 1740 views
Keeping an open mind to generating new ideas, on the spot Post

from our Sunday reading series - a weekly blog post (subscribe here) Whenever you are responsible for attracting people to an event, initial big-picture promotional planning is key. Identify the audience you want, think about what they read (social media included), and create a strategy to promote the event. Stage special events such as artist talks or creative workshops, and visitors will arrive.But what ...

Sunday blog - The art world in bite-sized stories 1790 views

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