Be Smart About Art

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Social media making email marketing redundant? Not so fast! Post

from our Sunday reading series - a weekly blog post (subscribe here) Following last week’s post on health being your number one asset, let’s have a quick think about the second most important one. Money? Time? Without doubt it is the latter, as tempting as it is to focus on cashola.  Time is a finite resource for everyone. I for one have often ...

Sunday blog - The art world in bite-sized stories 1889 views
Your most important asset... Post

from our Sunday reading series - a weekly blog post (subscribe here) At the time of writing, it’s the end of January and in the Northern Hemisphere at least, it’s the season of the lurgy*. I have personally experienced not one but several in a span of four weeks, which got me thinking about what this means for one-person creative businesses. While I ...

Sunday blog - The art world in bite-sized stories 1808 views
Smartphones and sales leads Post

from our Sunday reading series - a weekly blog post (subscribe here) The London Art Fair is the art event to attend in England each January. It’s been going since the 1980s, well before the Frieze brand came into existence. Galleries present works by contemporary and 20th Century artists, and fair features include a ‘projects’ section and Photo50, in addition to areas dedicated ...

Sunday blog - The art world in bite-sized stories 1606 views
Inflation and the price of (your) art Post

from our Sunday reading series - a weekly blog post (subscribe here) When did you last increase prices? And for that matter, when did you last review prices? It’s an important matter that often slips through the net, and before you know it, months and years have passed without any changes having been made.Yet at the beginning of each calendar year, you’re not surprised ...

Sunday blog - The art world in bite-sized stories 1794 views
Where are you? Post

Where are you?

Jan. 10, 2016

from our Sunday reading series - a weekly blog post (subscribe here) Be Smart About Art was started as an experiment. For the first six months, talks, mentoring sessions, studio visits and even a bootcamp were run off the back of my existing art advising business. Prior to fully committing, I tested the idea to see if art professionals were interested in investing in ...

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The details matter when exhibiting art Post

from our Sunday reading series - a weekly blog post (subscribe here) Back when I was a retail manager, there was a common saying: “Retail is in the detail.” The business of selling and exhibiting art is much the same.Take for instance the time I walked into a high end gallery in Mayfair, London, and all the pictures were wonky. Though it was in ...

Sunday blog - The art world in bite-sized stories 1668 views
How to lose customers Post

How to lose customers

Dec. 27, 2015

from our Sunday reading series - a weekly blog post (subscribe here) It was a humid night in Miami and I was ready for our art week adventure to begin. A group had gathered on Ocean Drive to enjoy a late night cocktail. As fun as such an indulgence might seem, it turned out to be a lesson in how to lose customers.We strolled ...

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Art and marketing: Create experiences and takeaways Post

from our Sunday reading series - a weekly blog post (subscribe here) What strikes you about the image associated with this post? Despite the vibrant green grass and palm trees blowing in the wind, the statement, ‘’LIFE IMITATES ADS” jumps out at the viewer. On the opposite side of the tote bag produced by Artsy is the statement, “ART IMITATES LIFE”.The background story ...

Sunday blog - The art world in bite-sized stories 1548 views
The many hats you wear Post

The many hats you wear

Dec. 13, 2015

from our Sunday reading series - a weekly blog post (subscribe here) When first starting a new business, the (understandable) temptation is to focus on the primary activity involved, the one that got you excited about going it alone in the first place. This image in your mind’s eye might be standing in front of a canvas with paintbrush in hand or talking ...

Sunday blog - The art world in bite-sized stories 1583 views
Investing in your future Post

from our Sunday reading series - a weekly blog post (subscribe here) Most people start their businesses with clear ideas as to what they will be doing, but in the majority of cases, significant changes in direction are needed as the venture grows. Yet a challenge faced by anyone running a small enterprise is getting out of the daily rigmarole to work ON the ...

Sunday blog - The art world in bite-sized stories 1679 views

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