Be Smart About Art

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Want to build trust? Do what you say you're going to do... Post

from our Sunday reading series - a weekly blog post (subscribe here) …no matter where you are or what you’re doing.   In late November 2012, I was inspired to write a blog post telling the story of “Why an artist should stay in touch with the art dealer who said no.” At the time, I was on a quest for a way to ...

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"Exposure" is often overrated Post

from our Sunday reading series - a weekly blog post (subscribe here) Have you ever been offered an opportunity to get exposure? Such offers are rife in the art world, with early stage professionals often doing their careers no good. Common locations offered include fashion boutiques, cafés and restaurants, building lobbies, show homes and offices, and charity auctions*.This brings to mind a photographer whose ...

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Foggy about financial figures? Post

from our Sunday reading series - a weekly blog post (subscribe here) Let’s face it: you run your own enterprise, however demanding it might be and it’s up to you to make financial sense of it. Otherwise, you’re running a hobby, not a business. While there is nothing wrong with pursuing creativity as a hobby, should you need to make a living from it, ...

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Show that your art business is real in a digital world Post

from our Sunday reading series - a weekly blog post (subscribe here) In the era of the Internet, anyone can set up a website and purport to excel at anything. With today’s youngsters learning to code as pre-teens, they will someday have a seemingly natural ability to engage, promote and sell using the internet. What then do you, with specialist knowledge and yet (presumably) ...

Sunday blog - The art world in bite-sized stories 1796 views
People love backing a winner Post

from our Sunday reading series - a weekly blog post (subscribe here) Understanding consumer psychology, even some basic principles, can make a difference in your success at selling. One such principle, like it or not, is that people back winners.Take crowdfunding campaigns as a first example. Many people hold back from supporting crowd-sourced projects until they are unquestionably successful. This can apply to ...

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The perils and profits of multiple art world identities Post

from our Sunday reading series - a weekly blog post (subscribe here) During a panel I chaired on International Women’s Day this year (check out the review on Artnet.com), art world colleague Winston Peters of MyUberLife Consulting brought up the distinction between the art world and the art business. The former focuses on perceived placement in the industry, whereas the latter is all ...

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Want to sell art in another country? Welcome to the club... Post

from our Sunday reading series - a weekly blog post (subscribe here) The first show I ever solely ran in London premiered original drawings and paintings of an American artist. The costliest aspects of the event were the result of the ocean that lay between the artist and myself.  When later setting up as an art dealer, I had an original idea (or ...

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Don't exaggerate - you stand to make yourself look foolish instead Post

from our Sunday reading series - a weekly blog post (subscribe here) “We show the world’s leading artists”“It’s the best gallery in the Western world”These kind of overblown statements simply aren’t convincing. People working within businesses or organisations with such broad sweeping statements are often the ones guilty of creating slogans like this (that stand to do more damage than good).Who said that ...

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At art fairs, variety is the spice of life. Post

from our Sunday reading series - a weekly blog post (subscribe here) Art fairs are a demanding pursuit. As if all the schlepping required to participate wasn’t enough (not to mention the marketing, packing, installing, long hours, schmoozing, etc.), there’s another factor to consider. It often that goes unnoticed by visitors, but is a key element of success for exhibitors.And it’s this (for ...

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What sells art? Post

What sells art?

Feb. 14, 2016

from our Sunday reading series - a weekly blog post (subscribe here) This is an essential question to answer if selling art forms part of your income. While there is no single way to go about it, people often forget to do the blindingly obvious.So then, some ideas…The buyer is a personal friend or family member and has a space to fill. This ...

Sunday blog - The art world in bite-sized stories 2490 views

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