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Selling Art from Online Marketplaces - Interview with Paola Minekov, Artist (June 2016) Post

We host a series of webinars that are free for Members, in which a specialist speaker divulges knowledge. The event has attendees from multiple countries, as it can be accessed simply with a reliable internet connection. Participants are invited to ask questions, and the speaker answers as many as time allows. June 2016: Selling Art from Online MarketplacesInterviewee: Paola Minekov, ArtistInterviewer: ...

Webinars 1342 views
Why not? Post

Why not?

June 19, 2016

from our Sunday reading series - a weekly blog post (subscribe here) The wording “Why not?” jumped out while walking through a park that had been home to Carter’s Steam Fair in South London only hours before. It was dusk on a Sunday in June, and blog photographer Chris King and I decided to go out to try catch an some lovely evening light.When ...

Sunday blog - The art world in bite-sized stories 1531 views
Making informed business decisions Post

from our Sunday reading series - a weekly blog post (subscribe here) As a business matures, patterns develop. And for those who stage events, which is the case with the majority of folks in the art world, you quickly end up with regular annual commitments. For example, you might participate in a fair in March each year, a local community arts festival in May, ...

Sunday blog - The art world in bite-sized stories 1817 views
Artists geeking out on process can be a great thing Post

from our Sunday reading series - a weekly blog post (subscribe here) There’s a pervasive notion that an artist’s process should be kept a secret. The thinking goes that the mystery behind a creation is one of the things that makes it appealing to prospective buyers. Furthermore, makers don’t want to “give away” techniques (a common concern expressed by artists).  The oft-said phrase “the ...

Sunday blog - The art world in bite-sized stories 1788 views
How do you get press? Post

How do you get press?

May 29, 2016

from our Sunday reading series - a weekly blog post (subscribe here) When preparing my first West End exhibition, I had enough experience of working in galleries and curating shows to understand that simply presenting an exhibition wasn’t enough to get press exposure. In addition to the handwritten names and addresses for the 700+ invites to be posted (this was prior to email marketing ...

Sunday blog - The art world in bite-sized stories 1938 views
Sell more with limited editions Post

from our Sunday reading series - a weekly blog post (subscribe here) Many artists create limited editions*, ranging from 2 to the thousands (though most commonly they’re under 100). What happens to the pricing of individual pieces as an edition sells? Is each work the same amount, or does it go up over time?  Consider this example from my days as an art consultant: ...

Sunday blog - The art world in bite-sized stories 2005 views
What to do with the business cards you collect? Post

from our Sunday reading series - a weekly blog post (subscribe here) I have a confession to make: It was many years after being known as a ‘networker’ that I worked out what to do with business cards. I don’t mean how to keyword a database, connect on social media or follow up. I’m talking about the physical cards themselves.I, like most of ...

Sunday blog - The art world in bite-sized stories 2081 views
Hit by an expected blow? Post

from our Sunday reading series - a weekly blog post (subscribe here) The landscape of funding for the arts is ever-evolving. Wherever you’re based, you will have no doubt experienced or read about funding cuts, new alternatives to raising finance and the like.   One artist says that he and his wife refer to his career prior to the 2008 crash as the ...

Sunday blog - The art world in bite-sized stories 1611 views
Don't be afraid of the phone Post

from our Sunday reading series - a weekly blog post (subscribe here) I first encountered “telephone phobia*” as a university student in small town America during the mid-90s. My two best friends were anxious about calling in the pizza delivery, and accordingly would beg me to do it. It was only years later that I discovered that this fear was a recognised social ...

Sunday blog - The art world in bite-sized stories 1928 views
Why keep people (who don't engage) on the mailing list? Post

from our Sunday reading series - a weekly blog post (subscribe here) First things first: your network lies at the core of your career. Regularly providing updates (to that network) keeps you in the minds of others, serving as a memory jog that not only do you exist, but are available for business.If you went back to 1999 (and partied like it’s nineteen ninety-nine ...

Sunday blog - The art world in bite-sized stories 1778 views

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