Be Smart About Art

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Want to increase the price of art? Communicate, be realistic and plan ahead Post

from our Sunday reading series - a weekly blog post (subscribe here)I was once instructed by an artist that the price of art increases by 10% each year. My response? Speechless. The assertion was made with great certainty. If true, this would be amazing for everyone in the art world.It is nonetheless important to strategically increase the value of contemporary art, so here ...

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VIDEO: Art and Artist Fairs: 3 Golden Rules. Monthly Art World Webinar Video Recap (April 2014) Post

Each month, we invite an expert speaker to divulge knowledge in the Second-Wednesday Webinar. The event takes place for an hour and has attendees from all over the globe, as it can be accessed simply with a reliable internet connection. Participants are invited to ask questions, and the speaker answers as many as time allows. On 12th March 2014, Sarah ...

4) Videos 4075 views
You needn't be burdened with a big portfolio to get a gallery Post

from our Sunday reading series - a weekly blog post (subscribe here)Many artists, from emerging to mid-career, ask me how to get representation by a gallery. This includes artists who previously had representation and are now on their own again.We have conducted research that reveals­ how artists attain representation. The top three successful methods did not include the number one way that artists ...

1) RECOMMENDED-> Susan Mumford + Chris King's Blog 4125 views
Scared of being copied? Don't worry; copycats lack your originality and commitment Post

from our Sunday reading series - a weekly blog post (subscribe here)Artists commonly fear being copied. This impacts their willingness to promote and disseminate, as they can be reluctant to put works out to the world for fear of being ripped off. But here’s the thing: If you are a creative being, you will forever come up with new ideas – so many ...

1) RECOMMENDED-> Susan Mumford + Chris King's Blog 8966 views
Do you waste time chasing low-value art sales? Post

from our Sunday reading series - a weekly blog post (subscribe here)It has been said time and time again that 80% of sales result from 20% of total effort made. Yet it is all too easy to focus on activities that eat up time and money but don’t produce great results, often without even realising it. This principle applies to selling art, so ...

1) RECOMMENDED-> Susan Mumford + Chris King's Blog 3375 views
10 Questions Interview with... Artist Marcus McAllister Post

Each month we ask an art world professional 10 questions about their practice. This month we speak with artist Marcus McAllister... Place of birth: I’m from Little Rock, Arkansas, USA, although I spent the first ten years of my life on army bases throughout the US and in Germany. Where you now call 'Home': Home now is Paris, France, where I’ve lived ...

5) Interviews + Guest Blog Posts 3433 views
Working on establishing a brand? It needs nurturing as much as building Post

from our Sunday reading series - a weekly blog post (subscribe here)People often talk about the importance of building a brand. Why? It’s how you present a cohesive, visual identity, explain your motivations and give people confidence to buy from you, again and again. If you run a business, you’re creating a brand, know it or not.However, brands can disappoint. I recently took ...

1) RECOMMENDED-> Susan Mumford + Chris King's Blog 3046 views
VIDEO: What do creative professionals need to know about finance? Monthly Art World Webinar Video Recap (March 2014) Post

Each month, we invite an expert speaker to divulge knowledge in the Monthly Art World Webinar. The event takes place for an hour and has attendees from all over the globe, as it can be accessed simply with a reliable internet connection. Participants are invited to ask questions, and the speaker answers as many as time allows. On 12th March ...

4) Videos 3715 views
Get yourself out of poverty mentality Post

from our Sunday reading series - a weekly blog post (subscribe here)Do you keep prices low because you don’t think people would buy your art or services otherwise? Do you offer big discounts to potential buyers before they even ask for a better price?This, my dear, is living in poverty mentality. And many people across the creative industries are guilty of this, know ...

1) RECOMMENDED-> Susan Mumford + Chris King's Blog 3795 views
Don't assume all art collectors are rich fat cats. Handle buyers with sensitivity Post

from our Sunday reading series - a weekly blog post (subscribe here)It might sound obvious, but people get this wrong on a shockingly regular basis.I was recently in conversation with Emery, a fun-loving, larger-than-life architect. Her father had passed away, and she decided to invest in a work of art in his memory. Buying art for such personal, symbolic reasons is commonplace. She ...

1) RECOMMENDED-> Susan Mumford + Chris King's Blog 6906 views

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