Be Smart About Art

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Art and marketing: Create experiences and takeaways Post

from our Sunday reading series - a weekly blog post (subscribe here) What strikes you about the image associated with this post? Despite the vibrant green grass and palm trees blowing in the wind, the statement, ‘’LIFE IMITATES ADS” jumps out at the viewer. On the opposite side of the tote bag produced by Artsy is the statement, “ART IMITATES LIFE”.The background story ...

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The many hats you wear Post

The many hats you wear

Dec. 13, 2015

from our Sunday reading series - a weekly blog post (subscribe here) When first starting a new business, the (understandable) temptation is to focus on the primary activity involved, the one that got you excited about going it alone in the first place. This image in your mind’s eye might be standing in front of a canvas with paintbrush in hand or talking ...

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Investing in your future Post

from our Sunday reading series - a weekly blog post (subscribe here) Most people start their businesses with clear ideas as to what they will be doing, but in the majority of cases, significant changes in direction are needed as the venture grows. Yet a challenge faced by anyone running a small enterprise is getting out of the daily rigmarole to work ON the ...

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Are you capturing website visitors? Post

from our Sunday reading series - a weekly blog post (subscribe here) You have a website. It’s getting hits. You check visitor numbers... from time to time, at least. Yet, who are the visitors? And why do they vanish? Where do they go from your site and do you ever see them again?There was once a gallerist who was delighted to have arranged ...

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How do you find art buyers? Post

from our Sunday reading series - a weekly blog post (subscribe here) Life would be easier if art buyers grew on trees. Although they don’t, they are seemingly everywhere, disguised as neighbours, colleagues, friends, the dentist, a cousin and so on.Here’s how I found early buyers as an art dealer. Prior to opening a gallery, pieces were displayed at home. To get people to ...

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Small businesses coping with national emergencies Post

from our Sunday reading series - a weekly blog post (subscribe here) I write in the immediate aftermath of horrifying terrorist attacks on the great cultural city of Paris. On Friday 13th November 2015, six simultaneous assaults were carried out across the French city by three coordinated teams of gunmen (as far as we currently know). The previous day, there was a massacre in ...

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Your time equals your money Post

from our Sunday reading series - a weekly blog post (subscribe here) Making good money as an artist, and for the majority of small, independent enterprises in the arts, is notoriously challenging. The subject of funding for the arts was the focus of conversation at a recent panel discussion I attended. As public funding is increasingly unreliable for artists, gallerists and institutions alike, new ...

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The psychology of selling art, from red dots to limited editions Post

from our Sunday reading series - a weekly blog post (subscribe here) In much the same way that the acquisition of a work of art is often a personal, emotional, decision, there is a psychological element to selling art. Therefore it can of great benefit for you (the seller) to take the perspective of potential buyers, and tap into what will prompt them to ...

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Marketing campaigns have a lifespan. Farewell to the daily #besmartaboutart tip Post

from our Sunday reading series - a weekly blog post (subscribe here) One of the best ways to engage an audience via digital means is to create a marketing campaign that enables regular visibility. It reminds people you exist, all the while growing trust and credibility.An good example has been my own ‘Daily #besmartaboutart tip’, the hashtag having first been used in 2010 when ...

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Does your art business require risk-taking? Measure, minimise and open creativity channels Post

from our Sunday reading series - a weekly blog post (subscribe here) As much as taking risk is part and parcel to pursuing a non-orthodox career in the arts, ranging from taking a punt at a fair to producing a new body of work without guaranteed sales, reducing how much is at stake, from shipping costs to rent, likewise important for establishing long-term sustainability.In ...

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