Be Smart About Art

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Hit by an expected blow? Post

from our Sunday reading series - a weekly blog post (subscribe here) The landscape of funding for the arts is ever-evolving. Wherever you’re based, you will have no doubt experienced or read about funding cuts, new alternatives to raising finance and the like.   One artist says that he and his wife refer to his career prior to the 2008 crash as the ...

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Don't be afraid of the phone Post

from our Sunday reading series - a weekly blog post (subscribe here) I first encountered “telephone phobia*” as a university student in small town America during the mid-90s. My two best friends were anxious about calling in the pizza delivery, and accordingly would beg me to do it. It was only years later that I discovered that this fear was a recognised social ...

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Why keep people (who don't engage) on the mailing list? Post

from our Sunday reading series - a weekly blog post (subscribe here) First things first: your network lies at the core of your career. Regularly providing updates (to that network) keeps you in the minds of others, serving as a memory jog that not only do you exist, but are available for business.If you went back to 1999 (and partied like it’s nineteen ninety-nine ...

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Want to build trust? Do what you say you're going to do... Post

from our Sunday reading series - a weekly blog post (subscribe here) …no matter where you are or what you’re doing.   In late November 2012, I was inspired to write a blog post telling the story of “Why an artist should stay in touch with the art dealer who said no.” At the time, I was on a quest for a way to ...

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"Exposure" is often overrated Post

from our Sunday reading series - a weekly blog post (subscribe here) Have you ever been offered an opportunity to get exposure? Such offers are rife in the art world, with early stage professionals often doing their careers no good. Common locations offered include fashion boutiques, cafés and restaurants, building lobbies, show homes and offices, and charity auctions*.This brings to mind a photographer whose ...

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Foggy about financial figures? Post

from our Sunday reading series - a weekly blog post (subscribe here) Let’s face it: you run your own enterprise, however demanding it might be and it’s up to you to make financial sense of it. Otherwise, you’re running a hobby, not a business. While there is nothing wrong with pursuing creativity as a hobby, should you need to make a living from it, ...

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Show that your art business is real in a digital world Post

from our Sunday reading series - a weekly blog post (subscribe here) In the era of the Internet, anyone can set up a website and purport to excel at anything. With today’s youngsters learning to code as pre-teens, they will someday have a seemingly natural ability to engage, promote and sell using the internet. What then do you, with specialist knowledge and yet (presumably) ...

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People love backing a winner Post

from our Sunday reading series - a weekly blog post (subscribe here) Understanding consumer psychology, even some basic principles, can make a difference in your success at selling. One such principle, like it or not, is that people back winners.Take crowdfunding campaigns as a first example. Many people hold back from supporting crowd-sourced projects until they are unquestionably successful. This can apply to ...

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The perils and profits of multiple art world identities Post

from our Sunday reading series - a weekly blog post (subscribe here) During a panel I chaired on International Women’s Day this year (check out the review on Artnet.com), art world colleague Winston Peters of MyUberLife Consulting brought up the distinction between the art world and the art business. The former focuses on perceived placement in the industry, whereas the latter is all ...

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Want to sell art in another country? Welcome to the club... Post

from our Sunday reading series - a weekly blog post (subscribe here) The first show I ever solely ran in London premiered original drawings and paintings of an American artist. The costliest aspects of the event were the result of the ocean that lay between the artist and myself.  When later setting up as an art dealer, I had an original idea (or ...

1) RECOMMENDED-> Susan Mumford + Chris King's Blog 2363 views

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