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Copywriting lessons from a pub blackboard Post

from our Sunday reading series - a weekly blog post (subscribe here) Earlier today I jogged to a local farmer’s market and back to pick up veg for the week. As I arrived, I noticed a sign outside a local pub:This prompted me to look at the wording on the other side of the sign, which read:What stood out was a) the unnecessary use ...

Sunday blog - The art world in bite-sized stories 57 views
Reverse mentoring...? Post

Reverse mentoring...?

June 18, 2017

from our Sunday reading series - a weekly blog post (subscribe here) Every now and then I come across a concept that immediately strikes a chord, and ‘reverse mentoring’ falls into this category.What is it? As implied by the name, reverse mentoring flip-flops the traditional mentoring relationship. Instead of an experienced professional (artist, gallerist, etc) taking someone newer to the field under his/her wing, ...

Sunday blog - The art world in bite-sized stories 770 views
From Virtual to Augmented Reality, How Do You Stay in the Know? Post

from our Sunday reading series - a weekly blog post (subscribe here) What's the first thing that pops into your head when you see the above photograph, depicting the author wearing a techno-contraption in a bright white room? Whereas some readers might think, "Susan has travelled to a future age" or "Susan has joined a SpaceX flight crew" others will recognise the Virtual Reality ...

Sunday blog - The art world in bite-sized stories 482 views
Announcing NOA17 Be Smart About Art Award Post

National Open Art Competition 2017 Be Smart About Art AwardSponsored by Be Smart About ArtWe're delighted to offer this Award to support one winning artist build an outstanding art career.After five years' running our professional development programme, we understand all too well that you have your own specific needs when it comes to advancing your career. Accordingly, the BSAA Award ...

BSAA Events, Announcements & Opportunities 1117 views
Lawyers. Better sooner than later Post

from our Sunday reading series - a weekly blog post (subscribe here) The greatest teacher of all is (sometimes painful) life experience. And in the case of a gallerist I mentored once upon a time (let’s call her Jane), a situation that unfolded with an artist resulted in a useful change. It has changed the way she’s handled working relationships ever since.She’d been working ...

Sunday blog - The art world in bite-sized stories 764 views
The digital age is here to stay. What's your take? Post

from our Sunday reading series - a weekly blog post (subscribe here) Several weeks ago, Be Smart About Art had an evening talk on the subject of 'Studio Practice.' This was arranged to correspond with the travels of fellow American in Europe Marcus McAllister, a professional artist and BSAA Creative Specialist.  He'd arrived at St Pancras on a train from Scotland and headed over ...

Sunday blog - The art world in bite-sized stories 607 views
To do or not to do art fairs? Observations at the end of a season Post

from our Sunday reading series - a weekly blog post (subscribe here) We’re reaching the end of the art fair season in London and New York – and for that matter, most places around Europe and North America. While I no longer participate in shows as an art dealer, I lead tours, moderate panel discussions and converse with professionals on-site as someone who knows ...

Sunday blog - The art world in bite-sized stories 881 views
Raffle for Be Smart About Art Members - all about organising biz cards! Post

How many readers have business cards stashed away in a box? It's time to do some Spring Sorting! In May 2017, we're running a raffle for BSAA Members, to celebrate getting business cards that you collect organized in a way that you can make use of them. Here's how it works: 1) File business cards for your contacts (collected at exhibition openings, networking events, ...

BSAA Events, Announcements & Opportunities 1483 views
Paralysis for creators: Put too much pressure on yourself? Post

from our Sunday reading series - a weekly blog post (subscribe here) Imagine that every time you made a cup of coffee, it had to be a “perfect cup of coffee.”  Why? Because that’s what you promised (as in the above picture) or expected of yourself. This is exactly what many creative people do to themselves with their work.A few days ago, I was ...

Sunday blog - The art world in bite-sized stories 990 views
"I don't send email newsletters because I have nothing to say" Post

from our Sunday reading series - a weekly blog post (subscribe here) Sound familiar? I don’t have enough fingers and toes combined to count the number of times I’ve heard creative professionals tell me that they have nothing to tell their audience in a monthly or quarterly newsletter.I’m sometimes struck by a conversation that’s come up time and time again, yet in over four ...

Sunday blog - The art world in bite-sized stories 907 views

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