Be Smart About Art: "Art is your life. Make it your living."
We're here to help you thrive in a changing art world.
The core programme includes:
+ Professional development courses - face to face and online (selling and marketing your creative enterprise; developing professional partnerships; running and growing a micro or small business; raising funds; using tech to save time and make more money; staying focused by making a plan and holding yourself accountable; and more);
+ Networking opportunities that result in business deals, partnerships, support and more (in London, New York and online via the Member community);
+ Industry talks and tours at art fairs for art world professionals and collectors, to give insight and support creative enterprises with sales.
What to do next?
Devour the blog and Sign-Up for our mailing list. Specifically, attain gems of wisdom from Founder Susan Mumford in her hilarious and informative weekly 'Sunday reading' blog. Check it out.
p.s. Be sure to sign up to the email list to get blogs directly into your inbox!
Next, have a look at Membership, the 1-2-1 programme with our Creative Specialists and our Events.
Check out Be Smart About Art Membership.
Read more about the programme.
We are delighted to have received amazingly positive feedback from every single event we have held. Here's what a few people have said:
“Learnt great breadth of information – reminded me of things I’d stopped doing plus ideas for new actions to take.”
-Tina Mammoser, Artist @tina_m
“Wonderfully open, honest & informative. A must for emerging artists to learn the importance of seeing the ‘big picture’." -Annamarie Dzendrowskyj, Artist
“Very informative and up to date. Thank you.” -Claire L Brown, Art Consultant @ClaireLBrown98
“Informative and enlightening, definitely worth trudging across London in the rain for.” -Lisa Atkin, Artist
“Be Smart About Art gives you the tools to portray your professional image and improve your practice by giving you effective tools and systems."
-Philippa Edwards, Artist and Curator @pondoris
“Always useful, interesting and inspiring!” -Melodie Cook, Artist @melodie_cook
“Great speakers, lots of info and in a friendly, professional and sharing atmosphere – Thank You! Susan and co are total professionals – a well-run and worthwhile bootcamp!”
-Kristen Knupp, Art Consultant (KPK Gallery)
"This course has given me confidence in my current art practice, as well as an idea of how to move forward to make my business practice more fluid and efficient." -Eleni Duke, Gallerist (Curious Duke Gallery) @curiousduke
"For me, Be Smart About Art is a valuable tool for networking within the art world with artists and dealers who share their expertise and with whom we are able to build ongoing relationships and sometimes collaborations. The brainchild of Susan Mumford, Founder of the Association of Women Art Dealers, its membership is growing with each meeting and so is the increased opportunity to meet like minded professionals.Not to be missed." –Sandra Higgins @SHArtAdvisor
Founder & Managing Director
Susan Mumford is a game-changer in the 21st Century art world. Originally hailing from Arkansas, she now divides her time between London and New York as an entrepreneur, mentor, speaker and author. While running a gallery in Soho, London, she founded the Association of Women Art Dealers (AWAD), a non-profit trade network with London, New York and virtual chapters, with members dotted around the globe. AWAD’s mission is to facilitate business and collaborations between and for women art dealers. She is also founder of social enterprise Be Smart About Art, which helps art world professionals thrive in a changing industry. In late 2015, her first book was published: Art is your life. Make it your living. Her movements can be followed on Twitter and Periscope at @susanjmumford.
Photographer & Tech Adviser
The superb photography seen throughout www.besmartaboutart.com is thanks to the talented in-house photographer otherwise known (on social media) as @docchrisking. Not only that, his years of experience as a software developer provides essential insight for the developing online programme.
See Chris's original photographs at http://ckpho.to/
Consultant and Social Media Whiz
Hailing from Spain, Maria has lived in London for over a decade and dared to enter the art industry a few years ago. An alumna from the Courtauld Institute of Art and UCL, she thrives on working with a portfolio of art world projects that range from art fairs to research and social media strategy as well as supporting the careers of women art dealers and gallerists at the Association of Women Art Dealers.
At Be Smart About Art, Maria develops the programme of talks and panel discussions alongside Susan Mumford. And as she can never get enough satisfaction with social media, she is active with @besmartaboutart on Twitter and Facebook.
USA Development & Online Engagement
Based out of the USA, she's passionate about art, travel and language. Time spent abroad in Europe has given her a taste for discovering new cultures and artists, which is ideal for working with a social enterprise that supports creative professionals online, regardless of location!
BSAA Founder Susan Mumford describes Savannah as having "gusto, energy and enthusiasm!"
Audio and Video Editor
Migrating south some years ago from a not so sunny Salford, Vanessa is our Audio and Video Editor for our Be Smart About Art talk and panel discussion recordings, helping us to spread the word through enriched digital content.
With a keen eye for detail that stems from her professional retouching skills, you’ll find her behind a camera working on personal photographic projects and collaborating on group exhibitions.